Founder
Hans de Waal
Founder & CEO
I've spent 20+ years building, fixing, and transforming enterprise systems across the globe. Arero7 is the distillation of everything I've learned about what actually works, and what doesn't.
Founder & CEO
I've spent 20+ years building, fixing, and transforming enterprise systems across the globe. Arero7 is the distillation of everything I've learned about what actually works, and what doesn't.
Every framework, every product at Arero7 comes from patterns I've seen work (and fail) across industries, continents, and technology generations.
Founder
Building the intelligence layer enterprises are missing. The LEAPED ontology, UDF.one, plicai: all born from patterns that kept repeating across every enterprise I’ve touched.
Lineage
Led technology transformation for the world's largest cold storage company. Unified disconnected warehouse systems across 400+ facilities. This is where the need for a universal enterprise ontology became undeniable.
Multiple enterprises
Designed and delivered integration architectures, data platforms, and digital transformation programs. Worked across logistics, manufacturing, retail, and financial services. Saw the same patterns everywhere.
Accenture
Started in COBOL. Ended in cloud. The contrast taught me that technology changes fast, but enterprise problems stay remarkably consistent. That insight drives everything I build today.
After two decades I kept seeing the same thing: enterprises invest millions in systems, but they never connect. Every new project reinvents the data model. Every AI initiative stalls because there's no foundation to build on.
Arero7 exists because I got tired of solving the same problems over and over without a reusable answer. LEAPED is that answer: a universal ontology that gives any enterprise a starting point. UDF.one makes it operational. plicai automates the discovery and speaks for the twin.
Most consultancies leave you with a report. I'm building the intelligence layer that every enterprise needs, and the products to deliver it.
Warehouses across continents, each with their own systems, their own definitions of "customer", "product", "location." No shared language. No single view. Every integration was custom. Every report was a reconciliation exercise. We built a unified data model that mapped the entire operation to common entities. That pattern later became LEAPED. The result wasn't just a data project. It changed how the organization understood itself.
Specialists in enterprise integration, data engineering and academic research are joining the Arero7 network. More to announce soon.
We are building a select network of consultancy and technology partners across the Benelux. Partnerships are currently being formalized.
Interested in becoming a partner? Let's talk
Whether you have a complex challenge, want to see UDF.one in action, or just want to talk enterprise architecture. I'm always up for a good conversation.