Hans de Waal - Founder & CEO Arero7
Founder

Hans de Waal

Founder & CEO

I've spent 20+ years building, fixing, and transforming enterprise systems across the globe. Arero7 is the distillation of everything I've learned about what actually works — and what doesn't.

The Journey

Two decades of building

Every framework, every product at Arero7 comes from patterns I've seen work — and fail — across industries, continents, and technology generations.

2024 — now

Arero7

Founder

Building the intelligence layer enterprises are missing. LEAPED framework, IntelWeaver, UDF, AI Voice Order — all born from patterns that kept repeating across every enterprise I've touched.

2019 — 2024

Global Director, Technology

Lineage

Led technology transformation for the world's largest cold storage company. Unified disconnected warehouse systems across 400+ facilities. This is where the need for a universal enterprise ontology became undeniable.

2010 — 2019

Enterprise Architecture & Delivery

Multiple enterprises

Designed and delivered integration architectures, data platforms, and digital transformation programs. Worked across logistics, manufacturing, retail, and financial services. Saw the same patterns everywhere.

2003 — 2010

Consultant

Accenture

Started in COBOL. Ended in cloud. The contrast taught me that technology changes fast, but enterprise problems stay remarkably consistent. That insight drives everything I build today.

The Why

Why Arero7

After two decades I kept seeing the same thing: enterprises invest millions in systems, but they never connect. Every new project reinvents the data model. Every AI initiative stalls because there's no foundation to build on.

Arero7 exists because I got tired of solving the same problems over and over without a reusable answer. LEAPED is that answer — a universal ontology that gives any enterprise a starting point. IntelWeaver automates the discovery. UDF makes it operational.

I'm not building another consultancy. I'm building the intelligence layer that every enterprise needs but nobody has productized yet.

Pattern in Practice

What this looks like in practice

Global Cold Chain Logistics · 400+ Facilities

Unifying a fragmented enterprise

Warehouses across continents, each with their own systems, their own definitions of "customer", "product", "location." No shared language. No single view. Every integration was custom. Every report was a reconciliation exercise. We built a unified data model that mapped the entire operation to common entities — the pattern that later became LEAPED. The result wasn't just a data project. It changed how the organization understood itself.

14→1
system definitions unified
60%
less integration rework
400+
facilities connected

Let's build your intelligence layer

Whether you have a complex challenge, want to explore a pilot, or just want to talk enterprise architecture — I'm always up for a good conversation.